Nokia Indonesia, supported by TES-AMM and WWF-Indonesia is boosting awareness of the Nokia Give & Grow program, ‘Give Cellphone, Plant a Tree’. Through this program, Indonesian people are encouraged to donate their no-longer-used mobile phones and accessories to be recycled afterwards. On top of educating public to be wiser in managing their electronic waste, Nokia Indonesia and its partner TES AMM Indonesia will give donations to WWF-Indonesia reforestation initiative called NEWtrees in Ciliwung Watershed. Only three percent of mobile phone users in the world recycle their mobile phones, according to the partners. This reality motivated them to initiate Nokia Give & Grow program in an environmentally-friendly movement aiming to create public awareness that no-longer-used mobile phones and accessories can be recycled into useful things. The program was actually initiated in 1997 by distributing more than 5,000 drop boxes in 85 countries in the world including Indonesia. In Indonesia alone, Nokia has provided recycling boxes in 91 Nokia Care Center to make customers easy to drop off their old phones battery or charger to be recycled. Then, TES-AMM will send them to their recycling center in Singapore.
